Boost Your Conversion Rates: Mastering Retargeting Visitors with Simple Steps

Retargeting visitors who didn’t complete an enquiry form can be a daunting task, but with the right strategies and tools, it is achievable. Here are some of the much-needed steps to take in order to retarget these visitors:

Step 1: Use of Tracking Pixels

The first step is to utilize tracking pixels, usually embedded in your website’s code, to monitor the behavior of visitors on your website. These pixels are responsible for tagging a visitor that interacts with your site, making it easier to target them later. Google, Facebook, Twitter, and LinkedIn all have options for tracking pixels.

Step 2: Create a Custom Audience

The second step requires you to create a custom audience. This would house the list of visitors that have interacted with your website but didn’t complete the enquiry form. Databases based on the information collected by tracking pixels can be used to target specific individuals or groups that fit a certain profile.

Step 3: Implement Remarketing Campaigns

The third step is to implement remarketing campaigns. Using the detailed information from your custom audience, you can design and run specific ads aimed at enticing your visitors back to your website to complete the enquiry form.

Step 4: Constant Monitoring and Improvement of Your Strategies

The last step requires you to monitor and improve on your retargeting strategies constantly. Monitor your conversion rates, make necessary adjustments to your strategies if they’re not delivering as expected, and make regular updates to your custom audience to include fresh visitors.

Hypothetical Scenario

Now that I have explained the steps in detail, let’s delve into a hypothetical scenario to illustrate these steps.

Imagine you run a business, let’s call it “Best Business Solutions,” that offers custom software solutions tailored to match specific needs of different businesses. You’ve noticed that a good number of visitors to your website leave without submitting the enquiry form. In this case, you decide to retarget them following the steps outlined above.

Firstly, you decide to embed Google’s tracking pixel (Google Tag) on your website. This pixel identifies and tags every visitor that comes onto your site.

Secondly, using data collected from the tracking pixel, you create a custom audience on Google Ads. This audience is only made up of the visitors that interacted with your site but didn’t complete the form.

Thirdly, considering the potential complexity and wide-ranging needs of your offering, you decide to implement a remarketing campaign providing premium support for custom software solutions. The design of the ad is simple yet enticing, and it has a clear call-to-action directing visitors back to your enquiry form.

Lastly, you start monitoring your campaigns for conversions and fine-tune them when needed. Tracking metrics show how well your retargeting campaigns are performing and provides insights on where improvement are needed.

That’s pretty much how retargeting visitors who didn’t complete the enquiry form works.

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