How to Increase Sales by Improving Your Product Strategy Improving the 7 Ps of Marketing Series In our previous article, we introduced the 7 Ps of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence. In this article, we’re starting with the first P: Product. And, importantly, Product doesn’t only mean a physical item.
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How to Increase Sales for a Business by Improving the 7 Ps of Marketing One of the most useful frameworks for doing this is the 7 Ps of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence. Over the coming weeks, we will examine each of these seven areas individually and look at
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How to Get International Leads: The Manufacturer’s Playbook Global Leads Start with Local Insight Our International Lead Generation Package wasn’t just thrown together. It’s been fine-tuned over years of testing what actually works. We don’t promise vague traffic. We deliver real, qualified enquiries from international buyers actively searching for what you manufacture. How? We
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How Law Firms Can Get More Clients Online: AI & Digital Hacks 1 The Stats You Can’t Ignore 88% of marketers use AI daily to improve targeting, personalise content, and drive lead conversions. (SurveyMonkey) 62% of users prefer chatbots over waiting for human agents, and over 30% expect them on websites. (ThinkStack) The global
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Sales Don’t Just Happen – They’re Engineered You don’t get high-quality leads by shouting louder. You get them by knowing exactly who you’re talking to, when to talk to them, and what they want to hear. That’s the foundation of our OEM sales strategy. It’s not just about selling more, it’s about selling smarter.
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How Marketing Is Increasing ROI for Manufacturers Why Manufacturers Struggle With ROI (And What To Do About It) Manufacturers often fall into the same trap: spend big on broad marketing efforts, get poor returns, then blame the channel. But the problem isn’t the platform. It’s the execution. According to the International Finance Corporation (IFC),
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The Best Lawyer Internet Marketing: A Smarter Approach Why Traditional Marketing Isn’t Enough Anymore Gone are the days when your name on a park bench or local newspaper was enough. Clients are searching online. And if they can’t find you? They’ll call the law firm that shows up first — the one with better
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How to Get Legal Clients Online: The Hack for Lawyers The Problem: Most Law Firms Are Invisible Online The American Bar Association’s 2023 Tech Report found that only 9% of firms use lead generation services. Over 60% don’t have automated intake, and many still don’t offer online booking or follow-up. Translation: most firms are
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