Uncover Market Expansion Opportunities

Using Data Directly from Google

Get a Strategic Market Research Study

 

With the Strategic Market Research You Get…

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Overview

Before starting any online promotional strategy, we research the market in Google using Google owned services that draw data directly from Google’s database of stored searches.

We look at Google search demand data for variables like:
* search trends
* geographic demand
* search terms
* search term numbers
* YoY demand fluctuations
* competitive landscape in selected geographic locations.

This allows us to not only better target your advertising, but also enhance your website to align your brand to the market’s requirements.

The outcome is a higher number of business enquiries and more sales.

This concept is better explained by a hypothetical example:

Demand Trend Analysis from Google Trends

The company, in our hypothetical example, offers mine trucks for sale to mining companies in South Africa and would like to expand their market reach internationally.

The company would like to research the market in order to do a feasibility study in targeting countries that carry demand for their products.

During the demand trends analysis we want to find out:

1. What does the demand trend look like. Is the demand growing, shrinking or constant.
2. Which search phrases have a greater demand.
3. Which countries are showing the greatest demand for the offer.

Search Trends

The first part of the report shows in graphical format the search demand in Google for the search phrases “mine trucks” and “mining trucks” worldwide for the past 5 years.

The inferences we can make from the graphs is that:
1. The market is constant for both search terms.
2. The search term “mining trucks” has a higher number of searches than “mine trucks”.

Geographic Distribution of Demand

Here we can see that the highest demand for “mining trucks” comes from the Philippines and going down the list there are 26 regions showing demand. Remember that although there is a higher demand in this region, the actual number of searches will be lower than those in larger economies. Because there inherently are more people using the Internet in those countries.

We will get to the actual number of searches in the second part of the report. In order to simplify the example we will only look at this search phrase. You will obviously get the full data set in the actual report.

Demand Search Numbers from Google Keyword Research

In order to abbreviate the example, we will only look at the actual search numbers in the the country with the highest demand (Philippines) and a larger economy – India. This way you’ll be able to see the actual number of searches in Google in both countries, juxtaposing the actual demand.

The research variables consist of:

1. Keyword – the service related search phrases that are being used by the market in the country in Google.

2. Avg. Monthly Searches – the average monthly searches for each keyword.

3. The Competition Index Value – how competitive each keyword is in the Google Ads network. The closer to 100 the more competitive the keyword.

4. The Top of Page Bid – what we can expect to pay Google each time someone clicks on the ads.

5. Avg. monthly searches in the previous twelve months.

Philippines – 60 800 000 Google Users

India – 512 000 000 Google Users

Having all this information helps you to make informed decisions based on empirical data provided by Google.

This allows you to target the specific regions that will give you a higher return on investment. And also to adapt your website structure and copy to better accommodate your target market, knowing exactly what they are looking for and how many of them are actually looking for your specific product.

Please feel free to take advantage of our First Quarter Special and get the report with our compliments.

It will enable you to get to know us and gauge our commitment to great service and statistical-based research to deploy the promotional strategy for your business.

Our objective is to increase your business leads and therefore sales.